Average number of weekly WCBE listeners is 93,000
|
Age Demographic Education Demographic
Household Income
18-24 year old
3% High School or less 3% Up to $35,000 1%
25-34 year old 14% High School Grad 5% $35-$50,000 23%
35-44 year old 49% Some College 17% $50-$75,000 14%
45-54 year old 21% College Graduate 35% $75,000 + 62%
55-64 year old 13% Advanced Degree 40%
Sources: Arbitron 4 Survey Average 2007
Media Audit Oct-Nov 2007
| Compared with the US population
as a whole, news listeners are: |
- 114% more likely to earn an annual household income of
$150,000 or more.
- 119% more likely to hold a top management position.
- 142% more likely to make business purchases of $1,000 or
more.
- 97% more likely to attend a live theater performance.
- 102% more likely to be active in local civic clubs.
- 178% more likely to call a politician.
- 108% more likely to be financial innovators; early adopters
of new products that determine the success or failure of new product launches.
Source: MRI Doublebase 2006
Base: Total U.S.
Adults
| 
