Winning Digital Customers: The Antidote to Irrelevance
Customers today expect the brands they deal with to deliver outstanding and seamless digital experiences. If your brand is failing to thrive, you need to take what is core to your value proposition and adapt it, perhaps significantly, for a world filled with customers who have digital at the center of their lifestyle. Howard Tiersky joins Maureen to discuss his experiences in assisting large organizations in winning digital customers.
Howard Tiersky is a successful entrepreneur who has been named by IDG as one of the 10 Digital Transformation Influencers to Follow Today and by Enterprise Management 360°as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.” He is the author of the WSJ bestselling book Winning Digital Customers: The Antidote to Irrelevance, and is the founder of two companies that enable large brands to win in the digital world -- FROM: The Digital Transformation Agency, and Innovation Loft.