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Shankar Vedantam

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There's an old saying that if you want to get something done, always ask a busy person. Researchers have scientifically tested that theory. And NPR's social science correspondent Shankar Vedantam joins us now to explain what they found. Hey ya.

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You know, from Wall Street to Las Vegas, a lot of people take chances. And there's now some new social science research looking at how the mood of a gambler can change the way he thinks about the risk. NPR's Shankar Vedantam is here to explain this. Hey, Shankar.

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Research out of the Wharton School of the University of Pennsylvania suggests that people see New Year's Day, their birthdays and even the start of a new month or week as "temporal landmarks" — an imaginary line demarcating the old "inferior" self from a new and improved version. That explains why we often fail at resolutions — our new selves are usually not much better than the old ones. But it also suggests how we might stick to our resolutions — use more temporal landmarks to reach our goals.

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If you look at entrepreneurs around the world, there is an inescapable fact. They are overwhelmingly men, and researchers have been trying to figure out why. Our colleague, Steve Inskeep, spoke with NPR social science correspondent Shankar Vedantam.

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So what happens now now that "Mad Men" is over? This is a real question that researchers have studied, and NPR's social science correspondent Shankar Vedantam is here to tell us about it. Hi, Shankar.

SHANKAR VEDANTAM, BYLINE: Hi, Steve.

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