Amazon released its Echo smart speaker in India this month, making it the fourth country where the product is sold. The voice assistant, referred to as “Alexa,” speaks in a combination of English and Hindi and its search results are catered to an Indian consumer base.
Here & Now‘s Jeremy Hobson speaks with Edmund Lee (@edmundlee), managing editor of Recode, about why and how Amazon and other U.S. technology companies are more aggressively pursuing Indian customers.
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