Sustainability is now a business-critical issue. Companies and industries that don't embrace it will be left behind. In fact, we are already starting to see this. Trista Bridges and Donald Eubank join the show today to discuss their new book Leading Sustainability: The Path to Sustainable Business and How the SDGs (Sustainable Development Goals) Changed Everything, which is the culmination of 18 months of research from around the world. In their research, they found that bold leadership and innovation are two key common elements that enable the success of sustainability strategies and actions.
Trista Bridges is a strategy and marketing expert with extensive experience across various geographies and sectors including consumer products, financial services, technology, and healthcare. As co-founder of Read the Air, she advises organizations on sustainability, providing them with the insights and solutions needed to transition to sustainable business models.
Donald Eubank is an experienced manager who has worked across the IT, finance, and media industries in Asia for the past 25 years. The other co-founder of Read the Air, he serves as an important advisor to businesses that are integrating sustainability into their core strategy, guiding their teams to lead sustainably and apply critical tools for managing their impact.