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Program Sponsorship

We used to call it “underwriting” - but now we call it sponsorship, because no one knows what underwriting is and, let’s face it, it sounds dreadful. So, let’s talk about SPONSORSHIP.

Public radio underwriting, um, sponsorship, is essentially no-nonsense advertising that accomplishes two things: it delivers your organization’s message to a coveted audience, and supports the mission and values of this station. 

Branding and audience alignment...

Nationwide, the public radio audience is among the most educated, highest earning audiences available to marketers. Reaching over 93,000 listeners weekly, WCBE-FM can deliver your message to a prized, influential and fiercely loyal, central Ohio audience:

62% of our listeners earn more than $75,000 per year.
75% of our listeners have one or more college degrees.
84% of our listeners are between the ages of 25 - 54.

Sponsoring programming on WCBE - whether locally produced or national - is just good business and good community stewardship. You’re sending a powerful message when you support our programming: you’re telling our audience that you appreciate and value exceptional programming and WCBE’s long standing commitment to central Ohio. An association with us, and our reputation for social responsibility, identifies your company as a civic and community-minded organization with a grander mission than just increasing sales. To learn more about our sponsorship guidelines, click here.

Fact: 88% of NPR listeners say their opinion of a company is more positive  when they discover the company or organization supports public radio.


For more information about supporting WCBE-FM contact our Community Relations and Underwriting Director, Johnny DiLoretto, at johnnyd@wcbe.org or at 614-365-5555 x 227 

Request more information on underwriting by filling out this form