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Don Mastro

We continue our discussion with Don Mastro of AVI Systems – a firm which actually increased sales during the pandemic.  How?  Joe DiDonato and Don Mastro discuss their experiences and the case study they wrote to explain what Don did to get his team through the pandemic -- and then skyrocket sales this year using formal sales processes.

When building a world class sales team, an organization needs to implement a formal sales process which has been shown to improve sales performance.  This formal sales process is like the back office for sales.  Joe DiDonato and Don Mastro join the show to discuss their experiences and the case study they wrote to explain what Don did to get his team through the pandemic -- and then skyrocket sales this year using a formal sales process.