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High Performance Medicine: Healthcare And Innovation

We equip professional athletes and elite military units with the tools for resilience and recovery as they step into unknown, high-pressure + high-stress work.  The COVID pandemic has elevated a long-overlooked gap: we ask a LOT of the nurses, doctors, and frontline medical staff who shepherd our communities in times of public health crisis. Why don’t we equip them with these tools, too? Brian Ferguson joins the show to discuss how Arena Labs focuses on pioneering what they call "High Performance Medicine" in order to bring those same tools, training, and technology to frontline medical teams.

Brian Ferguson spent the past 15 years working in high-performance organizations, learning from leaders and decision makers in national security, the military, and technology. He used these experiences to build Arena Labs, a company focused on catalyzing human potential by leveraging the wisdom and experience of men and women who have achieved extraordinary success in the arena. Brian works with a wide range of businesses and institutions to understand how to balance modern technology and the age-old first principles of high performance to construct adaptive, flexible organizations. Arena Labs focuses heavily in medicine and, specifically, High Performance Medicine. Before founding Arena Labs, Brian worked in a variety of positions in national security and defense. He worked in the office of the Secretary of Defense. Early in his career, Brian worked in the White House and founded The Global Trends Group, a political and economic risk analysis firm.