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Tournament Gave Flyers Millions In Exposure

WCBE 90.5FM | By Jim Letizia
Published May 8, 2014 at 11:39 AM EDT
USA Today

Dayton City Commissioners say a new study shows publicity from the University of Dayton men's basketball team's run through the NCAA tournament was worth nearly 73-million-dollars.The team got exposure in more than 200 television markets, was mentioned on national TV nearly 29-hundred times and got 100-million mentions on social media.

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WCBE News University of Dayton
Jim Letizia
Jim has been with WCBE since 1996. Before that he worked as a reporter at another Columbus radio station, and for three newspapers in Southwest Florida.
See stories by Jim Letizia
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