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Tournament Gave Flyers Millions In Exposure

USA Today

Dayton City Commissioners say a new study shows publicity from the University of Dayton men's basketball team's run through the NCAA tournament was worth nearly 73-million-dollars.The team got exposure in more than 200 television markets, was mentioned on national TV nearly 29-hundred times and got 100-million mentions on social media.

Jim has been with WCBE since 1996. Before that he worked as a reporter at another Columbus radio station, and for three newspapers in Southwest Florida.
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