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Increase In 2016 Ohio Holiday Retail Spending Projected To Be Lower Than In Past Years

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University of Cincinnati researchers predict a 1.54 percent increase in Ohio holiday retail shopping this year, a rate lower than in recent years. Study author Jennifer Shand says consumer shifts to spending for entertainment and other experiences could be a factor. Total retail spending growth of 500 million dollars is projected. The forecast conducted in conjunction with the Ohio Council of Retail Merchants uses sales data, employment and wage figures, consumer confidence and a variety of other economic indicators.

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