You don't have to be much of a gamer to recognize Mario: the quick-moving Italian plumber in a red hat and coveralls.
But how much is he worth to you? One anonymous bidder decided on $1.56 million, according to Heritage Auctions in Dallas.
The record-breaking sale surprised even the auction house's video games specialist, Valarie McLeckie.
"I was ... a bit blindsided, I have to say," McLeckie tells NPR.