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Lead Responsibly: An Absolut

DALLAS - TX JULY 24: The CEO of Pernod Richard Ann Mukherjee photographed in her back yard Dallas Texas.
Zerbe Mellish/Zerbe mellish
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DALLAS - TX JULY 24: The CEO of Pernod Richard Ann Mukherjee photographed in her back yard Dallas Texas.

Ann Mukherjee’s life is one of complete inspiration, both personally and professionally. Her mother was killed by a drunk driver when Ann was just 14; as an adult, she endured alcohol related violence.

Yet today, she leads the second largest wine and spirits company in the world. Far from a contradiction, it’s a calling – one which sees not just customers and ROI, but caring and ROR (Return on Responsibility). The two are intertwined; even as Pernod Ricard promotes safe, responsible drinking, their profits have soared.

Here's what Ann and host Maureen Metcalf cover:

  1. The changing role of leaders, especially CEOs;
  2. How Ann sees her work at Pernod Ricard not as a job, but as a calling; and
  3. The important role of mentors for career success.

BIO:

Ann Mukherjee joined PRNA (Pernod Ricard) as CEO in December 2019. An industry outsider and woman of color, Ann is focused on delivering both ROI and ROR (return on responsibility). She’s advanced the business through ambiguity, driving a transformation rooted in the science of predictable consumer demand and guiding PRNA to record-breaking profits in 2021. Ann has launched award-winning brand campaigns and initiatives around consent, voting and hate speech. Ann has been recognized by Forbes 2022 ‘50 over 50’; Forbes’ Top 50 Most Influential CMOs; ADCOLOR’s Legend Award; and was inducted into the American Marketing Association’s Marketing Hall of Fame.