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Over the Weather: Leadership at the Weather Channel

Can your business weather the storm? We mean that quite literally!

There’s not a business on the planet that isn’t impacted by weather at some level. Leaders must prepare their organizations for what’s to come. It’s not just obvious climate change decisions, like making sure you don’t build that new factory in a hurricane hotspot. It’s little things, too, like a grocer stocking extra ice cream when weather keeps people indoors and craving comfort food (even in the middle of winter!).

Sheri Bachstein, CEO of The Weather Company (parent of The Weather Channel), reveals the data and insights behind the forecasts that can boost – or bust – your bottom line. Along the way, she shares lessons from her own unexpected leadership journey.

Sheri Bachstein began her career with The Weather Channel nearly 30 years ago as a field producer (otherwise known as storm chaser). Today, as the CEO of The Weather Company, an IBM business (and parent company of The Weather Channel), she holds a deep appreciation for and understanding of weather’s impact on consumers, communities, and businesses. Under her leadership, The Weather Channel is recognized as one of the top 10 most trusted brands in the U.S., the world’s leading provider of weather, and the world’s most accurate forecaster, helping hundreds of enterprise-level companies leverage weather data to increase consumer loyalty and business performance.